We thank Ross. Stanford University. I’m sure she’d love to hear from you. There are more exciting design problems in this world to tackle.” Bowman went to Twitter. She was teaching, as she had 3,000 Stanford undergraduates. As graduate school drew to a close, word got out about Mayer’s teaching ability. She excelled in science subjects at Wausau West High School, where she won the Wisconsin state championship as captain of the debate team and led the pom-pom squad to the state runner-up position. She served as the president, chief executive officer and a member of the board of directors of Yahoo! The reporter told Barrett the news: Yahoo had a new CEO. With her experience running cornerstone Google products like Search, Google Maps, and Gmail, she was exactly the kind of innovative, products-oriented CEO that Silicon Valley wise man Marc Andreessen had told him to hire back in January. She said that Tumblr was an excellent product — an amazing tool for self-expression. She begins the speech by thanking her teachers, “each of whom changed my life forever.”. That Saturday night, Mayer told Karp that she had a board meeting coming up soon, and that she’d like to bring up the possibility of buying Tumblr. That’s when Dan Loeb, the manager of a hedge fund called Third Point, decided he could make a lot of money investing in Yahoo if he could force a few people to quit its board and install a CEO of his choosing. The people who had been at Yahoo before Mayer joined assumed that this meant she was going to fire them soon. In theory, she was keeping up with each of them in a regularly scheduled weekly meeting. The 8 p.m. deadline came and went. It was a level of energized scrutiny none of them were used to. Marissa Mayer's Flickr. The pro-Mayer directors were in the majority, with Amoroso and others voting against. Heckman met with Mayer during her first few days at Yahoo. Steven Henry, Getty Images If Yahoo’s public relations staff had any complaints about these tactics, they could bring them to Espiritu during her weekly office hours. “We would take the stage after she would open, so we were standing off the stage, watching the audience. He listened to her message. One explanation is that Mayer’s career stalled as 2010 ended and 2011 began because that is exactly when Larry Page decided he was going to become Google CEO again. He had really wanted the job, and believed he would have done very well with it. It’s not something she needs to shed at the end of the day.”. There was Mickie Rosen, a News Corp. veteran whom Levinsohn had hired to run Yahoo’s media business. “They were concerned about her and that she was making the right progress. "The Adventures of Marissa." One of them was Sundar Pichai, now leading development of both Google’s Chrome and Android products. She became the Director of Consumer Web Services in March 2003, and in November 2005, was made Vice President of Search Products and User Experience; in this position she oversaw 200 product managers. In the end, it proved to be an advantage for Mayer that empathy doesn’t come naturally to her. Marissa Meyer, host of The Happy Writer, is the New York Times-bestselling author of The Lunar Chronicles, The Renegades Trilogy, Heartless, and the Wires & Nerve graphic novels.She lives in Tacoma, WA, with her husband and twin daughters. All of them believed that the meeting was a formality — that Levinsohn was going to get the job. In reality, it was a demotion. Her debut novel, Cinder, was released on January 3, 2012. She describes the child and teenage version of herself as “painfully shy.”. Mayer ended up in a group that included Josh Elman, now a venture capitalist. This applied to all areas of Yahoo, including public relations. Even executives hired by Mayer, like CMO Kathy Savitt, felt ignored by her early on. They met in Phish Food, the conference room where months before, Ross Levinsohn had pitched an alternate reality for Yahoo to a board that wasn’t really listening. After completing the sale of some Alibaba stock back to Alibaba and netting Yahoo almost $8 billion in cash, CFO Tim Morse left the company at the end of September 2012. She is an Information Technology executive and co founder of Lumi Labs. Even as Mayer was on the plane, she was playing a crucial part in helping Google fend off one of its toughest competitors in mobile: Apple. Holson, Laura M. "Putting a Bolder Face on Google." But some of the directors took it as a signal from the Third Point board members about whose show this really was. AP All Things D. May 17, 2012. Mayer is fond of Wausau. She grew up with her younger brother; Mayer is of Finnish ethnicity and has an American nationality. Yahoo’s websites were getting fewer and fewer visitors every year. After enough time had passed to ensure that they wouldn’t spot each other, Mayer arrived by limo. Marissa Mayer: Birth Facts, Family, and Childhood In the middle of August 2013, ComScore reported that Yahoo Web properties had passed Google properties as the most popular in the United States. Publicly, he began lobbying Thompson to install new board members. By Justin Sullivan/Getty Images They were like smitten teenagers. Who Is The Greatest Female Warrior In History? Some analysts think Yahoo will get another $7 billion in cash out of that deal. Mayer was on Wausau West's state championship winning debate team. She wouldn’t be the one to stay and sit there and converse for 20 minutes.”, Bazter says the image she thinks of when she remembers Mayer is of her “in school, books in hand, walking down the hallway to do something else.”. Yahoo CEO Marissa Mayer and co-founder David Filo. More importantly, so did sought-after startup CEOs like Tumblr founder David Karp, who agreed to sell his company to Yahoo for $1.1 billion. Mayer would only entertain three deals per week, and it was quickly obvious the ones she would always prefer to talk about: anything to do with product. Google Street View If they stop innovating, they die. Heckman told Mayer he believed partner ad technology would immediately raise Yahoo’s ad rates. Tall and dark-haired, Bogue looks like he could be the star of “The Bachelor.” He had played football at Harvard, and was now a banker in San Francisco. shareholders became increasingly critical of Mayer as the company's stocks continued to fall, staff was reduced by 50%, and she failed to reverse the trend of declining user footprint while Google's increased consistently. He told Mayer that he’d negotiated a deal with Microsoft CEO Steve Ballmer, wherein Yahoo would turn over its entire search business — patents and all — in exchange for Microsoft’s large online media property, MSN.com, and long-term, guaranteed cash payments. Subscriber Mayer came at them with “a voracious flood of possibilities” about what the new products could look like. But a former colleague says Pichai was a perfect contrast to Mayer when it came to being involved with Google as a whole. They stayed out till 2 a.m. Karp told Mayer to bring up the idea at her board meeting. She would track, survey, and measure every user interaction with Google products, and then use that data to design and re-design. It’s the biggest reason any of Yahoo’s 700 million users ever bother to go to Yahoo.com in the first place. Mayer had approximately 25 people reporting directly to her during her first year at Yahoo. “We’d gotten comfortable with what Yahoo-ness was about.”. Stanford students called her “stuck up” when they were her classmates. She told Flanagan she was worried that she wouldn’t make it there, with all the new kids and teachers she’d have to meet. Bazter said most upperclassmen would use the time to congregate in the school’s commons. Why had they been hired only to be ignored? She would. He used to work for her, and she had promoted him. Levinsohn, who worked in Yahoo’s Santa Monica office, is the kind of executive who looks like he belongs in the CEO’s office of a west coast entertainment company. Some of the directors favored Levinsohn because they felt that the Third Point directors were just trying to install someone they could control. Marissa Meyer (born February 19, 1984) is an American novelist. Her new colleagues looked to see if she was showing. With Marissa in charge, the best dancers made the team.”. If Reses wanted to talk about an aqui-hire that would bring a talented product manager into Yahoo, Mayer would prioritize the conversation. Mayer, he says, was “somebody who could see a whole collection of possibilities and could just talk about her experiences and principles.”, “In that way she would start to not only share how she was thinking, but also help us learn a lens to look through to be able to connect where she was coming from and what we were about.”. Everything went fine from there. Finally, late Sunday night, Levinsohn got a call from a friend of his at Google. It would just trickle down through the organization. By a “media person,” they meant an executive who could run Yahoo almost like a television network or magazine publisher, but on the Internet. Mayer started off at Google spectacularly well, designing its home page, creating its product management structure, and becoming the face of the company. Marissa Mayer is an American information technology executive, formerly serving as the president and chief executive officer of Yahoo!, a position she had held starting July 2012. He looked deflated. He also happens to be a co-founder of the company. Over the weekend, Levinsohn played a guessing game with venture capitalist Marc Andreessen, Square CEO Jack Dorsey, and Twitter CEO Dick Costolo. (function k(){window.$SendToKindle&&window.$SendToKindle.Widget?$SendToKindle.Widget.init({}):setTimeout(k,500);})(); Swisher, Kara. “Sometimes she got into trouble because she’s ambitious and a woman and that’s tough in a man’s world. Working from home was a convenient way for many of them to continue their careers after giving birth. Finally, the pro-Mayer directors proposed a solution. But Mayer’s methods also made her one of the Internet’s most effective design and product development leaders during her years at Google. This story would not exist if not for the cooperation of many people who did speak with me, including those who grew up with Mayer, taught her, or worked with her at Google and Yahoo. I'm grateful to Jay Yarow and Alyson Shontell for reading this story and suggesting edits. The counselor said the most remarkable thing about Nguyen was that you could put him in an entirely new environment or present him with an entirely new problem, and within a matter of minutes he would be asking the right questions and making the right observations. She found a niche at Google: guardian of the clean, easy-to-use look and feel of Google products. Those trusted people began to grow in confidence and they started to contribute even more. He doesn’t care about the headcount; he cares about the bottom line. “That was your only point of contact with her. She picked Google to surround herself with smart people who will challenge her to grow, and joined the company as their 20th employee, and the first female engineer, on June 23, 1999. She created a forum where employees could complain about issues and suggest solutions. I’ve grown tired of debating such minuscule design decisions. And third: fairness. Seth’s team got the changes done, but there was fallout from Mayer’s decision. Labeled corporate America’s most famous working mother, she returned to office in early 2013 after giving birth to a boy and introduced a highly criticized policy change banning employees from working remotely from home. Marissa Mayer is an American information technology executive, businesswoman and investor who is the co-founder of Lumi Labs, a technology incubator focused on consumer internet technologies. Vogue. for five years, during which time she increased the platform's mobile user base by reinventing it for improved … Baby-kissers. on July 16, 2012. Flanagan says Mayer the little girl was “a home person; she liked to be safe and know where she’s at.”, Flanagan, who says it was obvious even then how far Mayer would go, told the reluctant little girl, “Oh, I think you’re going to make it fine.”. To industry insiders, this sudden change was a demotion for Mayer. The lead Yahoo Mail designer quit and went to Google. This is the secret location of the Yahoo CEO interviews When she was first introduced to theatre, she instantly fell in … She talked about fixing Yahoo’s culture with more transparency, perks, and accountability. Being featured in a glossy magazine does not require her to interact with every reader, so she probably doesn’t have as much anxiety about it as she does making small talk at a party. Upon taking control of Yahoo, Mayer’s first instinct was to survey and quantify everything that Yahoo was doing that the public could see, and then start controlling it. Google was a riskier career choice. Previously, the company had steadfastly refused to own or produce content that would show up in its search engine. It was like she was back at Stanford, teaching fellow undergraduates the material she’d just learned the year before. I'm grateful to people in California, Wisconsin, and around the world who took my calls and agreed to talk. Between the projections stood 20 or 30 huge pieces of foam core pinned up with a collection of ideas about what a new Yahoo home page and a new Yahoo email could look like. Another Mayer habit that annoyed colleagues was one she picked up straight from academia. During her first several years at Google, Mayer had been able to continue teaching at Stanford. In his note, Stewart describes how he sources dialogue. She was using data to empathize with hundreds of millions of people all at once, as she had learned to do at Google. It wasn’t. The first was that 700 million or so people still went to Yahoo.com every month, even though the company hadn’t come up with a cool new product in years. One drink in, she fired him — just weeks before a multimillion-dollar bonus was due. Mayer’s obsession with data-driven design would only gain more and louder critics over the years. When it came to developing Google products, Mayer had a bigger challenge. Running Google Maps, she was not. World Economic Forum All Sandberg said was that she’d like Karp to call her back. It was during this part of his presentation that Levinsohn began to feel the permanent Yahoo CEO job slipping away. He said, “We love Ross. She started throwing fabulous parties at both, jumping feet first into San Francisco’s high-end social scene. They wondered how in the world she would manage a baby and the huge job ahead of her. He says he “got to be good friends” with the Mayers. The fall prior, before Scott Thompson was hired, Kenny had interviewed for the CEO job at Yahoo. In 1993, Mayer applied to, and was accepted into, 10 schools, including Harvard, Yale, Duke, and Northwestern. David Karp, founder and CEO of Tumblr. Mario Tama, Getty Images. As a part of the deal Thompson and Morse negotiated, Yahoo will sell even more stock when Alibaba does finally IPO. “These four guys, they were constantly being hampered. Widely admired by the public at large, Mayer has many enemies within her industry. Scott Thompson resigned from Yahoo after Dan Loeb revealed his bio was false. As the interim CEO talked, Loeb stood at the back of the room and played with his BlackBerry. Mayer’s second big move to improve Yahoo’s standing in mobile would turn out to be the biggest transaction of her entire career. Citrin told her: “Marissa … you should be smiling. But being in charge of how Google products should look, Mayer’s job was, basically, to relate with Google’s millions of users. While rival CEOs like Mark Zuckerberg of Facebook and Larry Page of Google wear flip-flops, hoodies, and T-shirts, Mayer wears Oscar de la Renta on the red carpet. “She wasn’t amused at all. The Yahoo Weather app that launched for iPhone in 2013 is stunning. In a world where corporations are expected to serve shareholders before anyone else, she is obsessed with putting the customer experience first. The new CMO was Kathy Savitt, a “bubbly” and “charismatic” executive who’d founded a startup in 2009 after running marketing for teen retail giant American Eagle Outfitters. They asked question like: Had she ever managed a balance sheet? Moreover, with the money Yahoo would save by getting rid of the people it had working on ad tech, it could go out and buy high quality video content from Hollywood studios. She is an art collector, a cupcake aficionado and actively participates in marathons. As they began to say their goodbyes, Mayer’s phone finally rang. In this view, when Mayer forced already burnt-out people to work even harder at the very last minute to make sure a product went out as good as it could be, she set a marker for the new era of Yahoo. Just a few weeks in, Yahoo employee morale and productivity hit a high not seen in a decade. Wausau West High School Yearbook He believed that companies like Google, Microsoft, and AppNexus were far ahead of Yahoo in the world of ad tech, and that Yahoo was better off partnering with one of those companies and getting rid of the people it employed to work on ad tech. Just because I don’t like what she’s done to me and I don’t like what she’s done to many other people, doesn’t mean I'm going to shy away from giving her credit. In her first year, Mayer was able to keep traffic to Yahoo Mail on the Web flat, and even slightly grow Yahoo.com. It was not the kind of deal someone who had been “demoted” could do. He was exaggerating, of course. These executives were the Yahoo board of directors, and as they boarded that bus, they had no idea where they were going. Barrett’s job at Google had been a good one. Parking lots that had been empty until 10 a.m. and again after 4 p.m. were suddenly full from 8 a.m. to 6:30 p.m. On Fridays, Mayer would host a weekly meeting she called “FYI.” All Yahoo employees were invited. Loeb and Wolf asked Andreessen if he’d join their slate for Yahoo’s board. One Yahoo executive told me that before Mayer arrived, “what was missing was leadership from the very top, which was able to cut to the chase and get some tough decisions made, get focused in the right places, get the sense of urgency, and also somebody who could really be the chief quality control leader of the company.”. He’s not motivated by money in the same way as the rest of us. That day, the board was going to interview, for the last time, four finalist candidates for the Yahoo CEO job. The New York Times. She was moved to a less important product: Google Maps. Jill Klausen and Liz Wilke saved me with wonderful copy edits. Levinsohn and Heckman were also busy working on much larger deals with Microsoft, Google, and a fast-growing ad tech company based in New York called AppNexus. By 2010, Google had 24,000 employees. It would just index what was already out there being created by the rest of the world. Mayer flew to New York in February and had dinner with Karp and Jackie Reses on a Saturday night. With each of them, Levinsohn and the other Silicon Valley bigwigs ran through a long list of names, trying to figure out who might be getting the job Levinsohn had so hoped for. Mayer’s teacherly leadership streak came out in a big way when she took Philosophy 160A, then considered a “weed-out course” for prospective symbolic systems majors. According to Forbes, there were only 959 people on the planet with more money than him. Then there’s the biggest question about Mayer: Can she save Yahoo? In 2007, Page married a Stanford graduate student named Lucy Southworth. One day, a postdoctoral student from Yale named Zune Nguyen spoke to the campers as a guest lecturer. Because Yahoo still owns a large stake in Alibaba, it is actually one of the few ways investors are able to place bets on it. This time the board unanimously voted to name Marissa Mayer the new CEO of Yahoo. Marissa used to issue edicts and everyone did them. Their view is that Mayer refused to launch a product that she didn’t think was finished. Back in New York and barely off a British Airways plane now heading for London, Michael Barrett joined a conference call with other top Yahoo executives. Some of the people in the room were growing frustrated with the pace, but others began contributing. Because of Alibaba, Yahoo has been able to spend billions of dollars buying its own stock. Her reservations were that she had planned on taking a job at consulting firm McKinsey, where her clients would be Silicon Valley companies. And while Mayer has always presented well in front of an audience, her peers don’t remember her as extroverted or larger-than-life. He was internally working cross-functionally to get results. She even hinted that Barrett could be Yahoo’s chief operating officer. Levinsohn had another reason to be hopeful: For the past few months, he’d been speaking with two of Yahoo’s most important new directors, Dan Loeb and Michael Wolf, almost every day. One source close to Tumblr’s now defunct board said he was blown away by how much effort Mayer put into the deal. Probably she was just nervous. One enthusiastic Yahoo employee had made a poster with Mayer’s face on it in the style of Shepard Fairey’s 2008 campaign poster for Barack Obama. AP Of course she did. Karp didn’t want to sell his company. Loeb would chair the board’s transaction committee, which meant he would have sign-off power on any sale of Yahoo’s valuable Asian assets. Facebook and Google had started trying to talk him into it, but he refused, even though a sale would net him more than $100 million after taxes. But Mayer’s office hours were not just for her subordinates, but also her peers. He said the output of normal companies is their product: cars, shoes, life insurance. Hurt, but politic, he called Mayer’s office intending to congratulate her on the big hire. Her ideas were both big and small — minute even. In 1999, Google.com was a cleaner-looking and faster search engine than any of the others on the Web, and it was rapidly taking share from older search engines like AltaVista and Lycos. His boss asked Mayer “Would you like to meet the people I brought?”. Seth himself left Yahoo in January 2013, a month after Mail launched. How would she do that? That day, All Things D reporter Kara Swisher and her colleague Peter Kafka had reported that Yahoo was in serious talks to buy Tumblr. But then something strange happened to Mayer, and people in the industry wondered what went wrong. The ceremony was on Richard Branson’s private island. One peer it irked in particular was Salar Kamangar. A week after Mayer joined Yahoo, a Yahoo employee took a photo of one of the purple-on-purple Marissa Mayer HOPE posters taped to the walls of Yahoo and sent it to a Google employee named Hunter Walk. While Mayer was in charge of the way Google Search looked, Singhal, was one of the engineers in charge of creating the algorithms that actually power the search engine. Marissa Ann Mayer (lindur May 30, 1975) është një ekzekutive Amerikane e teknologjisë së Informacionit, dikur shërbente si presidente dhe CEO e YAHOO!, një pozicion të cilin ajo e kishte mbajtur duke filluar nga Korrik 2012. She enjoyed working with younger Google employees so much that she even started teaching classes at Google. Pichai’s ascent had to be bittersweet to Mayer. People at Google credit her with the success of not just Google search, but also many others, including Gmail, Google Maps, and Google News. He also got in some hot water with the law, though he eventually extricated himself. Picture science labs housed in wooden cabins shaded by trees. “She was like ‘yeah, yeah, yeah. He said, “You guys know where I’m at. Mayer and and Salar Kamangar clashed often. In 2009, Mayer and Bogue married. But when he showed up at their appointed time, Mayer’s assistant told Levinsohn she was running late. And there was Mollie Spillman, whom he’d just made CMO. Now Mayer was flying to New York to have dinner at Wolf’s Manhattan apartment with Wolf, Citrin, and three other Yahoo directors: David Kenny, John Hayes, and Thomas McInerney. He told Yahoo employees this during an all-hands meeting in May. When he heard her name, he knew it was over. For months, it had been decided that the new Yahoo Mail’s colors would be blue and gray. His hair is combed back. They put posters on the walls throughout Yahoo's California headquarters. That night, Levinsohn flew to Sun Valley, Idaho, where investment bank Allen & Co. holds an annual retreat for big-name media and technology executives. But then, suddenly, her peers were promoted past her. Certainly the people Mayer spent most of her childhood with were a particular kind of nurturing, mentoring adult: coaches, teachers, counselors, and instructors. After the meeting, Karp told his board and his bankers that the new CEO of Yahoo was very nice, but that he didn’t see a deal happening. Then she begins to list her teachers by name. Guthrie, Julian. Famously, a lead designer named Doug Bowman quit Google over it. An informal dinner was served. In a legal settlement, it gave Loeb much of what he’d been asking for since the summer before. Marissa Mayer is an American Businesswoman and Investor. Join him on Twitter @marissamayer where she has amassed more than 1.6 million followers. “Sundar would do anything to help the company. This person remembers thinking: “Oh, OK. But Mayer may have been a bit too single-minded in this pursuit — at least for the sake of her future at Google. Computer science professor Eric Roberts, still Mayer’s mentor, supervised her teaching. Sorry, Ross, you’re not CEO anymore.”. Karp, his board, and his bankers believed Sandberg was calling to see if the report was true, and if Facebook could possibly join the bidding for Tumblr. When Marissa Mayer studies a topic, she doesn’t do it superficially. That month, he, Michael Wolf, and Harry Wilson resigned from Yahoo’s board, as their settlement with the board required them to do if Third Point’s stake in Yahoo ever fell below 2 percent. With the supply of shares shrinking, and a few billion dollars-worth of demand in the market, the shares have naturally risen. You have a new boss. Vogue covered the ceremony. But time and again, the entrepreneurial ambitious types running hot startups would refuse to sell to Yahoo, preferring to sell to Google or Facebook. They say her obsession with the user experience masks a disdain for the money-making side of the technology industry. After the meeting, Barrett, the Google executive Amoroso had helped Levinsohn poach, called Levinsohn to ask how it went. Sundar Pichai He wanted to get Yahoo out of the “platform” business, where it was competing with Google, Microsoft, and Facebook — and move it into the content business. Hadn’t she been demoted only a year before? He’s actually from Southern California, and sometimes he puts off a surfer vibe. Marissa Mayer Marissa Ann Mayer (Wausau Wisconsin, 30 de mayu de 1975) ye una inxeniera n'informática y directiva estauxunidense. She also owns original art by Andy Warhol, Roy Lichtenstein and Sol LeWitt. But more than her lack of interest in the business side of Google, and certainly more than her history with Page, there was one overriding reason for Marissa Mayer’s sudden decline in power. That’s why she hadn’t touched her wine at Michael Wolf’s apartment the month before. Some of these people are or were employed at Yahoo and spoke to me at the risk of their careers. A number of the Yahoo directors still opposed hiring Mayer. After completing her studies at Wausau West High School, Marissa continued her higher education at Stanford University. She can’t stop her eyes from swelling with held-back tears, though. Heckman laid out the plan he and Levinsohn had been working on for the past year. Ross Levinsohn and Katie Couric Marissa Mayer Biography. None of her reports ended up quitting to join Apple. 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